Wellness Incentive Program Rules & Guidelines

Earn up to or $200 cash or 50,000 Rewards Program points when you complete Wellness Incentive Program activities. The program encourages employees and their spouses/domestic partners to take charge of their lives and well-being by completing a variety of wellness activities that promote healthy eating, physical activity, personal coaching, and preventive care. We also support a work culture of wellness where employees feel, live, and work better. Staying or getting healthy helps keep insurance costs down for both you and your family as well as the County.

Pinellas County reserves the right to make changes to the incentive program, choice of rewards, and to make determinations as to qualifications for earning rewards.

• Medical Plan Enrollees: Permanent employees enrolled in Pinellas County’s medical plan are eligible for all incentives.
• Opt Outs: Permanent employees who opt out of medical coverage are eligible to earn rewards for preventive screenings, Pinellas County Wellness Challenges, UMR Individual Challenges, UMR Action Plans, and flu shots, but not for the Wellness CARE Health Coaching, Ongoing Condition CARE, and Maternity CARE.
• Spouses/Partners: Employee spouses and domestic partners enrolled in the County’s medical plan are eligible for all incentives except Pinellas County Wellness Challenges.
• Temporary Employees: Not eligible.

• Employees and spouses/domestic partners on the County medical plan track incentive activity completions on the UMR website:
  • Log into UMR.com. If needed, see UMR Login for step-by-step instructions.
  • Select Health Center and Live Well Reward$.
  • See Incentive Activity Completions for all items except dental check-ups which you can self report in the Dental Exams and Point Election section.
• Opt outs track and complete all activities through UMR’s Opt Out Wellness site.
  • Click Login/Register, then create a One Healthcare ID.
  • Once you’ve created and verified your account, the first time you log in, you will be asked for a Member ID (enter your Social Security number) and a Group ID (enter: 76417193).
  • See all items in the Screenings and Point Election section.
  • You may be randomly asked to provide verification of self-reported activity completion.
• All incentive activities are rewarded semi-annually. It takes about 8 weeks to process reports after June 30 and December 31. The schedule shown below applies to cash in your paycheck or Rewards Program points. For more information, see rewards.

You can earn rewards toward the 2025 Wellness Incentive Program for activities completed between January 1, 2025 and December 31, 2025.

Yes. All employees default to cash each calendar year which is added to your payroll check, as earned, on a semi-annual basis.

If you prefer reward points (to redeem items on the Rewards Program website), you need to elect to receive rewards points every year. The deadline to elect points is June 30 for activities completed in the first half of the year and December 31 for activities completed in the second half of 2025 (view the Wellness Incentive Payout Schedule).

No; however, we recommend you visit in-network providers when possible as they cost less.

• Cash rewards will be deposited in your paycheck on a semi-annual basis according to the payout schedule.

• Visit the Pinellas County Rewards Program (for security purposes, this is a SharePoint link for employees only) to access the website where you can redeem your points from an online gift catalog.
• Your rewards account updates semi-annually with the points earned in the previous 6 months.

• View UMR’s Live Well Reward$ platform (log into UMR.com, select Health Center, and Live Well Reward$) or UMR’s Opt Out Wellness site to enroll in and track activity completions.
  • Locate the tile Incentive Activity Completions.
  • Select More to view a drop-down menu of your completed activities.
• Live Well Reward$ tracks completions using a conversion of 1 program point = 1 dollar. For reward points, see the charts above or the printable chart flyer.

Rewards for spouses/domestic partners are added to the employee’s paycheck or their Rewards Program account if the employee elects points.

You have 90 days to redeem points in the Reward Program website; however, if you earned awards in cash, you must be an active employee at the time incentives are rewarded in your paycheck.

Yes. According to IRS guidelines, Wellness Incentive Program reward points or cash are taxable upon receipt.

• Cash: Cash incentives are taxable at 100% of the value which is auto-calculated and withheld from that paycheck.
• Points: The taxable cash value of reward points is 70%. For example, the taxable value of 12,500 points which equates to $50 cash is $35. This cash value is added to your gross pay for calculating taxes (withholding, Social Security, and Medicare) and then deducted from your net pay since it is not cash.

Per IRS guidelines, service reward points awarded for new hires, service anniversaries, or retirement are not taxable (login to SharePoint required).

Our business practices are in full compliance with the privacy requirements under the Health Insurance Portability and Accountability Act (HIPAA). Human Resources, your supervisor and other management do not have access to your Live Well Reward$ account, medical claims information, biometric screening results, or answers to the online health assessment.

Since employees and covered spouses/partners have separate online Live Well Reward$ accounts, each can see only their own activities.

• If you are on a County medical plan, with a few exceptions, UMR automatically tracks completed activities in the Live Well Reward$ platform. For example, preventive screenings such as a colonoscopy are updated once UMR processes the claim. Please allow up to 60 days for processing. You may be randomly selected to provide verification of dental exam completion, since those are tracked manually.
• If you opt out of the County’s medical plan, please attest to completion in the Screenings and Point Election section of UMR’s Opt Out Wellness site. You may be randomly selected to provide verification of completion.