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CVB Manager

Category: Exempt
Pay Grade: E25
Job Code: 15062

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.  Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

JOB SUMMARY

Performs management position responsible for assisting with development and implementation of the Convention and Visitors Bureau (CVB) marketing program, sales program, education program, and advertising program; works closely with the contracted advertising agency for strategic advertising planning, media placement, creative concepts, branding, cooperative programs, all development-to-publication, and collateral materials; provides industry employees with destination knowledge that affects County visitors; works closely with the CVB management to ensure web-based creative advertising supports other creative advertising concepts and branding and that educational programs are established and maintained within the hospitality industry.

ESSENTIAL JOB FUNCTIONS (examples, not all inclusive)

• Supervises staff, assigns tasks, and performs hiring and orientation of new employees;
• Coordinates planning efforts with contracted advertising agency;
• Directs and assists agency with development of media scheduling and placements, and collateral material development and production, to include Visitors Guide, Rack Brochures, Meeting Planners Resource Directory, and Superior Small Lodging Directory;
• Plans, evaluates, and coordinates education training programs for the hospitality industry and local community events;
• Monitors and approves budget expenditures for advertising production and media exposure;
• Liaison with various CVB contacts on any special projects;
• Develops and nurtures working relationships and programs with local, regional, national, and international partners;
• Manages cooperative advertising programs and partnerships and educational and training programs and partnerships;
• Researches advertising and hospitality needs continually;
• Coordinates efforts with CVB technology marketing personnel, on internet advertising issues and opportunities;
• Promotes national and international opportunities with Visit Florida, major attractions, retail outlets, hospitality industry, and the media;
• Coordinates and travels to shows and events;
• Prepares annual sales budget goals and strategies;
• Oversees development, maintenance, and optimization of all CVB websites and CRM databases;
• Performs other related job duties as assigned.

QUALIFICATIONS

Education and Experience:

Eight (8) years of professional and specialized advertising agency experience, work in tourism, or in a marketing/advertising capacity with a convention and visitors bureau for the tourism and hospitality industry with experience implementing sales and marketing plans and programs for tourism that includes major sales and/or management programs plus team leader projects/assignments with major emphasis in large visitor and travel events, meetings, and conventions that also includes two (2) years as a supervisor or manager; or an Associate’s degree with major coursework in advertising, marketing, business administration, or a related field and six (6) years of experience as described above; or a Bachelor’s degree and four (4) years of experience as described above; or an equivalent combination of education, training, and/or experience.

Special Qualifications (May be required depending on area of assignment):

• Florida Driver’s License or Florida Commercial Driver’s License and endorsement, if any.
• Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
• Preference to be given to candidates with both CVB and full-service agency qualifications.
• Other knowledge, skills, abilities, and credentials required for a specific position.

Knowledge, Skills and Abilities:

• Knowledge of principles and practices of hospitality and travel industries and organization and regional marketing needs;
• Knowledge of communications, marketing and advertising practices, and skill in media purchasing, rating, and pricing media, and contract negotiations;
• Knowledge of research methods and appropriate means for gathering and reporting information regarding trends impacting development and refinement of marketing and public relations programs;
• Knowledge of and skill to successfully develop and implement promotions and partnerships;
• Skill in public speaking and ability to communicate complex ideas and plans effectively to various audiences;
• Ability to manage cooperative advertising and promotional partnerships;
• Ability to apply computer applications and software;
• Ability to work with advertising representatives to conduct meaningful analysis of actual ads in relationship to size, drawing power, and competition;
• Ability to administer budgets;
• Ability to communicate effectively, both orally and in writing;
• Ability to plan, direct, supervise, and evaluate the work of professional, administrative, and support staff and establish and maintain effective working relationships with outside contract agencies, printers, and research firms, superiors, fellow employees, and others;
• Ability to operate a personal computer and other automated systems to enter and retrieve information, monitor work performed, and to communicate information in reports, etc.

PHYSICAL/MENTAL DEMANDS

The work is light work which requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. Additionally, the following physical abilities are required:

• Crouching: Bending the body downward and forward by bending leg and spine.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Handling: Picking, holding, or otherwise working, primarily with the whole hand.
• Kneeling: Bending legs at knee to come to a rest on knee or knees.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
• Reaching: Extending hand(s) and arm(s) in any direction.
• Visual ability: Sufficient to effectively operate office equipment including copier, computer, etc.; and to read and write reports, correspondence, instructions, etc.
• Hearing ability: Sufficient to hold a conversation with other individuals both in person and over a telephone; and to hear recording on transcription device.
• Speaking ability: Sufficient to communicate effectively with other individuals in person and over a telephone.
• Mental acuity: Ability to make rational decisions through sound logic and deductive processes.
• Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Repetitive motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
• Standing: Particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

WORKING CONDITIONS

Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.