Senior CVB Sales Representative
Category: Exempt
Pay Grade: E20
Job Code: 15052
To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.
JOB SUMMARY
Performs specialized sales work with responsibility to market the County with the express purpose of increasing tours, travel, and convention sales within the County; directs and conducts sales activities to the meetings and conventions segment of the travel industry; assists in the development and implementation of the annual meetings/conventions sales plan and budget designed to promote tourism to the County with both association and corporate meeting planners and local business leaders; sells the County as an ideal destination to the assigned state, regional, and national accounts with the expressed purpose of increasing the meetings and conventions business to the County; recommends to the Convention Sales Manager ideas to expand and improve the convention sales and marketing efforts and performance.
ESSENTIAL JOB FUNCTIONS (examples, not all inclusive)
- Assists and mentors the CVB Sales Representative in the direction of the Meetings & Conventions Department to ensure the success of all projected goals as outlined in the annual marketing plan;
- Acts as a mentor to the CVB Sales Representative in developing the annual sales plan and budget and provides guidance on industry trends, issues, and challenges;
- Manages the Meetings & Conventions Advisory Committee that is made up of well-known meeting planners from across the country with responsibility to plan their annual meeting and coordinate this event with local business industries;
- Assists in the ongoing development of the department goals as well as individual sales goals that are now being used in the performance evaluation process;
- Acts as the CVB liaison with Visit Florida and its meetings and conventions sales efforts;
- Coordinates with the CVB Advertising Manager to ensure that the meetings and conventions collateral materials are accurate and current, develops new facility pages such as Eckerd College, bed and breakfast section, and other special sections as needed;
- Manages geographic territory within the United States, either Midwest, Southern and Florida Associations, or Washington DC, and Florida corporate;
- Staffs various meeting and market shows throughout the year;
- Leads and attends selected meeting and market sales missions to key cities;
- Develops prospect for clients using various lead development resources;
- Conducts telephone sales with prospect and client lists;
- Acts as host during meeting planner familiarization tours;
- Conducts site inspections for visiting meeting planners;
- Conducts follow-up with prospects and appropriate local industry representatives;
- Issues sale leads to appropriate local industry representatives;
- Establishes good working relationships with public convention facility staff and local industry;
- Develops and manages customer database;
- Represents Convention Sales Director when appropriate with industry committees, CVB board, and others;
- Coordinates travel and client events;
- Attends national market shows, meetings, and conventions;
- Prepares and presents oral and visual presentations at public speaking engagements, tradeshows, and travel agent events;
- Performs other related job duties as assigned.
QUALIFICATIONS
Education and Experience:
Five (5) years of technical and specialized tourism and hospitality industry experience implementing sales and marketing plans and programs within the tourism industry that includes major sales and/or management programs within the travel industry, including team leader projects/assignments with major emphasis in large visitor and travel events, meetings, and conventions; or an Associate’s degree in marketing, hospitality, journalism, public relations, advertising, business administration, or related field and three (3) years of experience as described above; or a Bachelor’s degree in a related field and one (1) year of experience as described above; or an equivalent combination of education, training, and/or experience.
Special Qualifications (May be required depending on area of assignment):
- Florida Driver’s License or Florida Commercial Driver’s License and endorsement, if any.
- Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
- Significant experience in the public sector, with an emphasis on local government issues.
- Significant experience as a practicing attorney with emphasis in areas of complex litigation and/or complex matters related to local governmental law.
- Board certification in a relevant area of law, including but not limited to city, County, and local government law.
- Other knowledge, skills, abilities, and credentials required for a specific position.
Knowledge, Skills and Abilities:
- Knowledge and ability to step in for CVB Sales Manager where necessary and appropriate;
- Knowledge of the convention and meetings industry, the major components of the industry, and the competition;
- Knowledge of the County convention and meetings product;
- Knowledge of word processing and data base management systems;
- Ability to apply computer applications and software;
- Ability to organize and communicate effectively;
- Ability to travel;
- Ability to work evenings and holidays as required by travel and sales schedules;
- Ability to be self-motivated and goal oriented;
- Ability to deal with a variety of people and cultures and to have the highest level of sales skills and integrity;
- Ability to understand the organization and department goals and objectives;
- Ability to develop timely submittal of sales and expense reports;
- Ability to write proposals that showcase the destination in the best possible light.
PHYSICAL/MENTAL DEMANDS
The work is light work which requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. Additionally, the following physical abilities are required:
- Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
- Visual ability: Sufficient to effectively operate office equipment including copier, computer, etc.; and to read and write reports, correspondence, instructions, etc.
- Hearing ability: Sufficient to hold a conversation with other individuals both in person and over a telephone; and to hear recording on transcription device.
- Speaking ability: Sufficient to communicate effectively with other individuals in person and over a telephone.
- Mental acuity: Ability to make rational decisions through sound logic and deductive processes.
- Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
- Repetitive motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
- Standing: Particularly for sustained periods of time.
- Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
WORKING CONDITIONS
Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.