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Community Communication Manager

Category: Exempt
Pay Grade: 150
Job Code: 21070

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.  Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.


Promotes and conducts the Property Appraiser’s community relations program. An incumbent in this classification provides complex data to the public about all functions of the Property Appraiser’s programs and services, as well as coordinates community outreach efforts, public education, and press relations. The incumbent must have extensive knowledge of all operations of the Property Appraiser’s office and must be able to respond to all inquiries from the public on the most difficult interpretations of methods, laws, rules, regulations and practices of the organization. The position reports to the Deputy for Assessment Administration or designee.

ESSENTIAL JOB FUNCTIONS (examples, not all inclusive)

  • Originates, manages, promotes, and conducts Property Appraiser community relations/public relations and public education/involvement programs;
  • Acts in liaison capacity with governmental agencies and officials, citizen groups, and individual citizens in public affairs activities;
  • Assembles information, writes, edits and arranges for the posting/printing of various news releases, publications, reports, pamphlets, and brochures concerning Property Appraiser projects and programs;
  • Provides copy, art work, and photographs to various publications and radio and television stations about Property Appraiser functions;
  • Provides presentations to explain/illustrate programs and policies of the Property Appraiser;
  • Provides the public with current information on assessment policies and operations, and administers programs designed to create a positive public awareness of the appraisal process;
  • Plans and directs the work of subordinate staff regarding office operations; coordinates, schedules work and provides assistance with the more difficult functions;
  • Interacts and consults with Deputies and other directors regarding complex information research;
  • Trains and directs public information employees in public relations, office procedures and all aspects of job duties;
  • Answers inquiries from the general public, realtors, appraisers and title companies, or directs them to the proper source;
  • Assists the Property Appraiser in interpreting laws, rules and regulations governing property appraisals; explains same to the public and provides other assistance necessary;
  • Prepares official forms in conjunction with helping the public;
  • Prepares, or assists in the preparation of, speeches when requested;
  • Plans and manages projects in which coordination is an important aspect of the work;
  • Develops and implements information sharing plans regarding internal projects and projects affecting the citizens of Pinellas County;
  • Provides displays of Property Appraiser activities for an exhibition, where and when requested;
  • Works closely with citizens’ groups and associations to learn areas where the Property Appraiser could better meet the needs of the people, or where the public could assist the Property Appraiser to do a better job, and develops recommendations for meeting these needs;
  • Performs other related job duties as assigned.


Education and Experience:

Bachelor’s degree in business, finance, public administration, media relations, governmental or a related field and three (3) years’ professional lead or supervisory experience performing automated and multi-faceted communication and public affairs programs for a large public agency or corporation; or Master’s degree and one (1) year experience as described above; or an equivalent combination of education, training, and/or experience.

Special Qualifications (May be required depending on area of assignment):

  • Florida Driver’s License or Florida Commercial Driver’s License and endorsement, if any.
  • Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
  • Other highly desirable knowledge, skills, abilities and credentials relevant to experience.

Knowledge, Skills and Abilities:

  • Knowledge of the functions, operations, and structure of the Property Appraiser’s office and Pinellas County government;
  • Knowledge of the principles, practices, and methods of information media;
  • Knowledge of practices and principles of Public Information and Public Relations;
  • Knowledge of office policies, procedures, and practices;
  • Knowledge of photographic equipment, software and techniques;
  • Knowledge of sound business, techniques and management, and their application to office operations;
  • Knowledge of the geographic layout of Pinellas County, legal descriptions, property appraisal terminology and the laws, rules and regulations governing property appraisal;
  • Knowledge of and ability to work with current Social Media Platforms;
  • Ability to apply computer applications and software;
  • Ability to analyze and solve administrative problems, and to render advice and assistance to each;
  • Ability to develop an effective working relationship with superiors, subordinates, governmental officials, members of the media, and the general public;
  • Ability to maintain accuracy and timeliness of information;
  • Ability to plan, organize and direct effectively the work of employees;
  • Ability to work independently and use good judgment.


This work requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects.  Additionally, the following physical abilities are required:

  • Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
  • Handling: Picking, holding, or otherwise working, primarily with the whole hand.
  • Reaching: Extending hand(s) and arm(s) in any direction.
  • Visual ability: Sufficient to effectively operate office equipment including copier, computer; and to read and write reports, correspondence, instructions, etc.
  • Hearing ability: Sufficient to hold a conversation with other individuals both in person and over a telephone.
  • Speaking ability: Sufficient to communicate effectively with other individuals in person and over a telephone.
  • Mental acuity: Ability to make rational decisions through sound logic and deductive processes during normal and high stress situations.
  • Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
  • Repetitive motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
  • Standing: Particularly for sustained periods of time.
  • Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.


Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.